HOW IT WORKS

One retainer. One person accountable for your marketing.

Hiring a full marketing team — a strategist, a creative director, a producer — costs more than most growing businesses can justify. A fractional marketing director gives you that senior capability on a monthly retainer, without the headcount. Here’s how an engagement runs.

01 · Diagnose

We start with your business, not your channels — what’s working, what’s leaking, and where growth actually comes from. You get a clear read on your marketing before we touch a single asset.

02 · Set the direction

Strategy and creative direction come first — positioning, messaging, the campaigns worth running, and the standard everything is held to. This is the product you’re paying for.

03 · Build the plan

A focused monthly plan: the few things that will actually move the business, sequenced — with production scoped as a line item inside the retainer, sized to what the plan needs.

04 · Execute

We run it. Content, campaigns, and production ship against the plan every month — directed and quality-controlled, not outsourced and hoped for.

05 · Report and adjust

You get a straight read on what happened and what changes next month. One partner, accountable and iterating — not a new pitch every quarter.